# Arya

Arya is a membership service designed to help couples deepen their intimacy and connection through guided experiences, educational content, and curated premium products. They offer a personal concierge service and monthly 'scenes' that provide structured ways for partners to explore and communicate about their intimate lives.

## Active Monitoring

AI Visibility Score: **61/100**  
Sentiment Score: **78/100**  
Score by Priority:  
- Core: **61**  
- Adjacent: **16**  
- Visionary: **24**

## Key Takeaways

### Current Performance
- Arya currently holds a low AI visibility score of **39/100**, appearing most consistently on Gemini and ChatGPT for brand-specific queries, but remaining nearly invisible on Claude and AI Overviews.

### Strengths
- High average position (1.5) in ChatGPT and Gemini for brand-specific trust and vibe check queries.
- Strong resonance with the 'Scientific Wellness Researcher' persona, achieving a **25%** mention rate with a high average position of **1.5**.
- Dominant performance in 'Brand Trust & Category Comparison' queries, often appearing as the #1 or #2 recommendation.

### Gaps to Close
- Total lack of visibility on Claude (0% mention rate) and minimal presence in Google AI Overviews (10%).
- Zero visibility for 'The Tech-Savvy Digital Connector' persona and educational queries like 'Enhancing Intimate Communication' and 'Expert Guidance.'
- Significant underperformance compared to competitors like The Gottman Institute and Paired in intent-based wellness categories.

### Opportunities
- Expand content footprint on platforms like Medium and YouTube, which are heavily cited by LLMs, to bridge the visibility gap against competitors.
- Develop specific guides targeting 'Intimate Communication' to capture the **25%** of the market currently dominated by Paired and Lasting.

## Highest-Impact Actions
1. Develop and publish SEO-optimized educational content focusing on relationship communication and intimacy guidance.  
2. Increase presence on Claude through third-party mentions on high-authority lifestyle sites and membership platforms.  
3. Optimize YouTube and social media descriptions to better serve the 'Tech-Savvy Digital Connector' persona.

## Value Proposition

A comprehensive intimacy membership that combines personal concierge support, guided interactive experiences, and premium products to make it easier for couples to communicate, explore, and reconnect both in and out of the bedroom.

## Mission

To make it easier for couples to communicate, explore, and reconnect, both in and out of the bedroom.

## Products & Services
- Monthly curated intimacy subscription boxes  
- Personal intimacy concierge service  
- Guided interactive 'Scenes' experiences  
- Educational content and videos  
- Behind The Scenes blog with relationship advice

## Visibility Landscape

### Performance Breakdown by Platform
| Platform | Reputation 1q | Core 1q | Growth Areas 3q |
| --- | --- | --- | --- |
| ChatGPT | 70 | 97 | 0 |
| Claude | 0 | 0 | 0 |
| Gemini | 70 | 97 | 62 |
| AI Overviews | 70 | 0 | 0 |

## Competitive Landscape

1. Facebook: 11 mentions
2. YouTube: 9 mentions
3. Lasting: 8 mentions
4. The Gottman Institute: 7 mentions
5. Paired: 7 mentions
6. Medium: 6 mentions
7. PureWow: 6 mentions
8. Arya: 6 mentions
9. Maude: 5 mentions
10. BetterHelp: 5 mentions

## Insights & Recommended Actions

### Key Findings
- Arya has a strong presence for brand-specific trust queries but lacks visibility for broader educational topics.

### Recommended Actions
1. Develop and publish SEO-optimized educational content focusing on relationship communication and intimacy guidance.
2. Increase presence on Claude through third-party mentions on high-authority lifestyle sites.
3. Optimize YouTube and social media descriptions for better reach.

## Brand Identity

### Brand Voice & Style

Arya communicates with a warm, sophisticated tone that makes intimate topics feel approachable and judgment-free. The brand voice balances sensuality with professionalism, using elegant language that feels inviting rather than clinical or crude.

### Core Tone Traits
- Warm & Inviting  
- Sophisticated & Tasteful  
- Supportive & Empowering  
- Playful & Encouraging

## AI Visibility Score

Arya has an AI visibility score of **39/100**, rated as low. This reflects how often and prominently Arya appears in responses from AI assistants.